Deliverables for re-engineering of data warehousing / business intelligence

What is CRM?

CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.

Goals of CRM

- provide better customer service
- make call centers more efficient
- cross sell products more effectively
- help sales staff close deals faster
- simplify marketing and sales processes
- discover new customers
- increase customer revenues

Some examples of the types of data CRM should be collecting

- Responses to campaigns
- Shipping and fulfillment dates
- Sales and purchase data
- Account information
- Web registration data
- Service and support records
- Demographic data
- Web sales data

Our CRM data warehouse solution combines our expertise in CRM with extensive experience in data warehousing.

SolveITLabs's analytical CRM data warehouse solution framework offers the following:

- Data model to capture and track customer product holding, product usage, contact history
  and events
- A well defined process model for design, development and implementation
- Focus on data cleansing, match & merge and ETL to integrate customers